Volvo Cars Sweden became one of the main sponsor of Vasaloppet 2016. This sponsorship aligns well with Volvo’s values and the concept “Made by Sweden”. The ambition for the first year was a relevant presence and primarily meet the skiers.

The challenges are many. We are at a location where the weather is a big factor of uncertainty, as we are in the Swedish primeval forest but above all. Our biggest challenge is to get the skiers attention. Studies show that they don´t pay much attention at all, of things happening around them while their focus lies in the hurricane and to reach the goal.

Based on insights about the ”Vasalopp-skiers”, Volvo’s strategies, we created the basis of Volvos concept “Made by People” –an activation that was a tribute to all skiers. We created a separate ”Volvo Track/Volvospåret” - an architectural element that gave extra energy and it was here we eternalized their effort. All skiers who chose ”Volvospåret” got his or her unique tribute film after finishing. A memory to be proud of. And a film to watch several times to show their loved ones who have been involved throughout the rider preperation.

The result was outstanding. 82% of all skiers chose ”Volvospåret”, over 40,000 unique tribute films were sent out. But most important of all - the association with Volvo became more positive and the Volvo as a preferred brand increased to 69% after the experience with Volvo during Vasaloppet winter 2016.

About Almondy
Every day Almondy bakes over 70,000 cakes that are exported to approx. 40 countries. Almondy is sold primarily in grocery stores, and end up in the freezer department where they compete with other frozen pastries and ice cream.

Challenge
In 2015 Almondy in Sweden wanted to invest the entire Swedish market budget at the launch of one cake: Almondy Marabou Schweizernöt (hazelnuts with milk chocolate). Marabou Schweizernöt is a classic Swedish milk chocolate, which today is owned by the multi-international group Mondelez.

Solution
Our idea is based on a pun on the “sch”-spelling (many Swedes have difficulties pronouncing Schweiz (Switzerland) correctly). The concept goes all the way and “schweizifies” the words used in the campaign. The graphic expression had to be adapted to the Marabou brand platform, and the challenge was to give Almondy enough space. Our campaign covers multiple channels - Facebook, banners, film, outdoor, ads both for trade & consumers and of course in-store materials.

Results
Today, four months after the launch, the cake is already the second most sold in Almondy’s history. The campaign is easy to understand and both consumers and the sales force has received it with open arms. We will continue the campaign with a summer competition and new units during the fall.

The assignment was to develop a concept for the 351 rooms to be renovated.

We have chosen to tribute and highlight the unique hotel that has 30 years they have been serviced and guests in an amazing way. We’ve added more features for you as a guest and modernized rooms on the basis of the soul which once created by Lund & Valentin Architects in 1986.

After several years of changes in the product range, store concepts and external communication was now the challenge to make it permeated everywhere. Now the focus were on all employees. We would claryfing Lindex vision, brand promise and the values. The mission was to both clarify and create an internal pride. This was chosen to be associated with the celebration of Lindex60.

Challenge: To create a content for a 6-hour celebration where the focus always should be on their vision - world class fashion experience. Moreover, it was mainly through the Lindex employees on stage as we would bring out the different messages we wanted. To an audience that is above that sitting still and listening. (1200 store managers, mostly young women and from 16 different markets.)

Solution: The stage design - feel immersive and welcoming, creating great commitment and presence. Dramaturgy with high pace and many vicissitudes. We set the early goal that no section during the six hours would be longer than 12 minutes. Each content block is reinforced visually tailor materials to clarify and reinforce the message. Storytelling in many different forms - films, interviews, panel discussions, dramatizations, entertainment and directed speech.

The result was outstanding. In a survey that went out to participants three months later 93% answer that this day had given them a greater understanding of the company vision. 79% had also gained greater knowledge about the values that helped them make better decisions for the company. And 100% felt a greater pride being a part of Lindex future.

Gårdschips lacked central listing in the grocery trade. The packaging radiated “discount” and “low price”. So, how could Gårdschips grow by 80% per month in a category that only grows 5 % per year? Without an additional marketing budget? Well, we developed a new, customized packaging design. After six months, Gårdschips had listings in all major grocery chains in Sweden. Sales growth has on average remained at 100 % per month since its launch.

Gårdschips has become one of the biggest brands in the premium category for potato chips.

Volvo has been a long time partner to Skistar in Sälen, a very popular ski resort within Volvos target group. Our challenge is to be the premier sponsor destination amongst an ocean of events. Therefor we wanted to capture the visitors attention in a ”non commercial” way by integrating Volvo in the visitors overall experience of the ski resort Sälen in a natural way.

Our mission is to work with our visitors total experience in Sälen with different activations at the following campuses, Hundfjället, Lindvallen and Östra Tandådalen. Here you have an opportunity to spend time together with Volvo by barbequing, drinking the Swedish traditional hot blueberry soup or just relax for a couple of minutes. In Volvos showroom located in Sälfjällstorget we offer test drives and family activities such as ”Valles after ski”

Today’s talent is no longer driven by status, company cars or bonuses.

The new generation rather work in an organization that has a clear personality and purpose. An inspiring working environment makes employees
more satisfied and also strengthens the conditions for efficiency and loyalty.

For OddWorks behalf, we have developed a concept that reinforces their identity, brand and soul in their office.

The Stena Sphere is the title sponsor of the international sailing competition “Stena Match Cup Sweden”, which has over 100,000 visitors annually. Our mission for 2015 was to develop their sponsorship. Our understanding was that the visitors were there for the race and the festive mood. We wanted to create an opportunity for Stena to capture the visitors’ attention. Naturally, we would show off the grandeur of the Stena Sphere, and their values – innovation, performance and care – would permeate everything. We created the opportunity for all visitors to try match racing with the brand’s innovative new development: the “Oculus Rift”. Through several short films and animations, visitors also had the chance to learn more about the Stena Sphere. In addition to the overall mission, we also worked with Stena Line and Stena Recycling.

For Stena Line we created – for just one week –the “world’s shortest Stena Line journey”, in which Stena Line was able to offer a unique experience and meet all visitors. We also worked on the activation of PR, outdoor advertising and social media.

For Stena Recycling we created a more learning-oriented showroom to clarify their mission: old products give life to new products. The exhibition was a cooperative venture together with several other companies, including Byarums Bruk, Ikea and H&M. Consumers got to see stylish products all made from recycled materials.

1000 stores. 0 % brand recognition. The “Salladsbaren” brand changed its name to Picadeli. For our consumers, the self-service counters became a new acquaintance overnight in almost 1000 shops. Therefore, our mission was to increase brand awareness for existing and potential salad lovers out there. Brand awareness shot up from 0 % to 32 % for our target group within just a few months.

Picadeli’s concept is simple: with several tasty ingredients on offer, you can mix your salad any way you like. You can find Picadeli’s self-service counters in your grocery store, gas station and in specially selected 7-Eleven stores. Our job is to awaken your urge to mix your own salad. Again, and again, and again. Bon appétit!

The new Volvo S90 was displayed for three days in the main entrance lobby of department store Nordiska Kompaniet in Gothenburg. We wanted to showcase the strong links between fashion and car design. Both embody craftsmanship and a heightened sense of quality and precision, with the spotlight on how the individual perceives the product. One important aspect of the project was of course to show the new Volvo S90 in the display window. An unusual, attention-grabbing approach that generated a lot of interest among the public.

Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Our mission for Bauer is global, extending across both the European and Russian markets. Our mission consists of everything from strategic communications to implementation and production. As Bauer does not own their own distribution, an important part of our mission is to motivate and educate all of their dealers – to create proactive, innovative campaigns that are accepted and implemented in stores. We also monitor and coordinate the market, which includes various countries and cultures. All communication and creative concepts we create are implemented on an internationally developed platform.

To create a credible and functional restaurant the concept was based on the food and the ingredients that will be served. Then it’s locally grown food that will be enjoyed here we sat the forest as the overall theme. Everything communicates and we wanted to create a delightful journey and experience for their guests from beginning to end.

As we strongly believe that everything communicates we wanted to created a credible and functional restaurant where the concept was based on the food and ingredients that is being served. And since Park 49^th serves locally grown produce and food we were inspired by the Swedish forest and chose that as a theme for the restaurant. This way we created a delightful journey and experience for their guests, from beginning to end.

Serla loves innovation, and so do we! That is why we are proud of the fact that Serla was the first brand in the nordic region to use cardboard paper in their manufacturing process. The production of cardboard paper in comparison to waste paper is increasing which means that Serla are able to manufacture its paper with mostly recycled material. We wanted to enhance this during the fall campaign by using the cardboard visually and display what the new and improved Serla actually is. The paper of the future. We also updated the package design with a fresher look. The new Serla, just as good as the old, only more sustainable.

Two young chefs, Niclas Yngvesson and Gustav Knutsson, opened Bhoga 3 years ago. Their goal was to create a restaurant with a broad target group, a restaurant they would like to visit themselves – while still offering an ambitious menu. They wanted a relaxed alternative to traditional fine dining restaurants while maintaining a focus on Nordic ingredients. Bhoga quickly became one of Sweden’s top restaurants and was rewarded with a Michelin star after only one year. The client wanted to change the interiors and create an environment that better reflected the cuisine and ideals of Bhoga: to use the best seasonal Nordic ingredients in an innovative and imaginative way, but to never feel overly contrived – modern Nordic gastronomy with a twist. The interiors should serve as an extension and enhancement of the food experience.
Conceptually, the challenge was to create an upscale restaurant that somehow communicated such high ambitions and modern innovation without losing its authenticity and personality. It was also a challenge to meet the ideals of the kitchen, in which appreciation for raw ingredients made the dish. Local producers deliver the food; the interiors should reflect the same values. The challenge was to offer an inclusive yet concentrated atmosphere, preferably with a twist.
Today, Bhoga is a composition of different surfaces, textures and lighting. The natural materials, such as hemp, linen and wool, are manufactured in Scandinavian factories. The tables are made of real oak by a local carpenter. The iron and wooden shelves are painted black. To create a dynamic expression and make the small room feel bigger, we created zones with darkness and light using natural, earthy colors, like green and gray. Moreover, we chose lamps, barstools and chairs in classic Nordic designs with a modern twist, like the Fredericia Søborg chair, or the classic shoemaker lamp in a new interpretation from Calabaz Älmhult. We also created a unique pattern with a retro touch for use in graphic profile units, such as menus, business cards, and even in the interiors – the wallpaper, bar and the specially designed sofas all feature elements from the pattern.

A strong but gentle paper. Lambis R&D department was working hard and goal oriented.

The result being an improved paper quality that was not only stronger than before, but just as soft and gentle as before. As softness is very important for Lambi our mission was to tell the consumers about this new product Lambi have developed.

LET ROOT VEGETABLES SPEAK. The success story behind Rootfruitchips is really scaled. We didn’t want to over due it. We wanted to let the root fruits taste speak for it self. Go easy on the salt, treat our customers to different mixes of root fruit. Our mission was to gently lift and modernize their package design while at the same time find an expression to communicate. We have done this by trying to mirror Rootfruits own DNA: In other words, keep it simple.

Renault is one of the world’s largest automakers. Car sales are all about association. On behalf of the local dealer, our mission was to create an opportunity to meet their target group for the launch of the new Renault Megane Sport: urban-dwelling young people. To make that possible, Renault Megane Sport had to visit the places young people love to be. The chosen venue was Stureplansgruppen Summer Club, and the occasion was the club’s annual premiere. As a bonus for guests, a surprise performer made an appearance: Wyclef Jean. The entire event was brought to guests by Renault Sport.

Faced with NK’s renowned fall fashion show, we were asked to frame the evening’s festivities: a grand fashion show followed by an equally grand event. Relevent was responsible for everything from the guest list and press processing down to the smallest level of detail, to create the complete experience in one place. Under the direction of producer Anders Börjesson and stylist Bahareh Ardakani, the audience was presented with a spectacular fashion show. Afterward, designers, celebrities and industry professionals mingled and clinked glasses to the rhythms of DJ John Dahlbäck.