kattkörkortet

Mjau

The homelessness amongst cats are mostly due to the cat owners’ inadequate knowledge of how to take care of a cat. So how can we change that?

47019 17.5
4702
cat licenses taken
2 %
exceeded goal
CHALLENGE

the problem is growing

Today there are entire colonies of homeless cats living outside the community – without food, water or any human supervision. Many cats are both injured and ill. And the problem is growing day by day. Together with our client, Mjau, we decided to do something about it.

INSIGHTS

knowledge is key

The homelessness amongst cats are mostly due to the cat owners' inadequate knowledge of how to take care of a cat. Too many cat owners don't know essential things, such as that you should neuter your cat. This lack of knowledge has resulted in more than 100,000 cats suffering. To help the cats we must thus help the owners. They need to be educated.

THE IDEA

license to (own a) cat

The cat license. Since Mjau cares for all cats and tries to increase their worth, we want to help cat owners to take better care of their cats. We also want to prevent those who shouldn't own a cat form getting one. That's why we created the Cat License. A test that must be answered for those who want to own a cat. We propose that an approved Cat License should be a requirement for everyone owning a cat.

what we did
  • Research and Insights
  • Naming
  • Brand Positioning
  • Campaign Identity
  • Social Media Strategy
  • UX Design
  • Design Guidelines
  • Web Design