Volvo has been a long time partner to Skistar in Sälen, a very popular ski resort within Volvos target group. Our challenge is to be the premier sponsor destination amongst an ocean of events. Therefor we wanted to capture the visitors attention in a ”non commercial” way by integrating Volvo in the visitors overall experience of the ski resort Sälen in a natural way.
Our mission is to work with our visitors total experience in Sälen with different activations at the following campuses, Hundfjället, Lindvallen and Östra Tandådalen. Here you have an opportunity to spend time together with Volvo by barbequing, drinking the Swedish traditional hot blueberry soup or just relax for a couple of minutes. In Volvos showroom located in Sälfjällstorget we offer test drives and family activities such as ”Valles after ski”