Volvo S90 Release

The new Volvo S90 was displayed for three days in the main entrance lobby of department store Nordiska Kompaniet in Gothenburg. We wanted to showcase the strong links between fashion and car design. Both embody craftsmanship and a heightened sense of quality and precision, with the spotlight on how the individual perceives the product. One important aspect of the project was of course to show the new Volvo S90 in the display window. An unusual, attention-grabbing approach that generated a lot of interest among the public.