The Stena Sphere is the title sponsor of the international sailing competition “Stena Match Cup Sweden”, which has over 100,000 visitors annually. Our mission for 2015 was to develop their sponsorship. Our understanding was that the visitors were there for the race and the festive mood. We wanted to create an opportunity for Stena to capture the visitors’ attention. Naturally, we would show off the grandeur of the Stena Sphere, and their values – innovation, performance and care – would permeate everything. We created the opportunity for all visitors to try match racing with the brand’s innovative new development: the “Oculus Rift”. Through several short films and animations, visitors also had the chance to learn more about the Stena Sphere. In addition to the overall mission, we also worked with Stena Line and Stena Recycling.
For Stena Line we created – for just one week –the “world’s shortest Stena Line journey”, in which Stena Line was able to offer a unique experience and meet all visitors. We also worked on the activation of PR, outdoor advertising and social media.
For Stena Recycling we created a more learning-oriented showroom to clarify their mission: old products give life to new products. The exhibition was a cooperative venture together with several other companies, including Byarums Bruk, Ikea and H&M. Consumers got to see stylish products all made from recycled materials.