Serla loves innovation, and so do we! That is why we are proud of the fact that Serla was the first brand in the nordic region to use cardboard paper in their manufacturing process. The production of cardboard paper in comparison to waste paper is increasing which means that Serla are able to manufacture its paper with mostly recycled material. We wanted to enhance this during the fall campaign by using the cardboard visually and display what the new and improved Serla actually is. The paper of the future. We also updated the package design with a fresher look. The new Serla, just as good as the old, only more sustainable.