Renault is one of the world’s largest automakers. Car sales are all about association. On behalf of the local dealer, our mission was to create an opportunity to meet their target group for the launch of the new Renault Megane Sport: urban-dwelling young people. To make that possible, Renault Megane Sport had to visit the places young people love to be. The chosen venue was Stureplansgruppen Summer Club, and the occasion was the club’s annual premiere. As a bonus for guests, a surprise performer made an appearance: Wyclef Jean. The entire event was brought to guests by Renault Sport.