1000 stores. 0 % brand recognition. The “Salladsbaren” brand changed its name to Picadeli. For our consumers, the self-service counters became a new acquaintance overnight in almost 1000 shops. Therefore, our mission was to increase brand awareness for existing and potential salad lovers out there. Brand awareness shot up from 0 % to 32 % for our target group within just a few months.
Picadeli’s concept is simple: with several tasty ingredients on offer, you can mix your salad any way you like. You can find Picadeli’s self-service counters in your grocery store, gas station and in specially selected 7-Eleven stores. Our job is to awaken your urge to mix your own salad. Again, and again, and again. Bon appétit!