Gårdschips

Gårdschips lacked central listing in the grocery trade. The packaging radiated “discount” and “low price”. So, how could Gårdschips grow by 80% per month in a category that only grows 5 % per year? Without an additional marketing budget? Well, we developed a new, customized packaging design. After six months, Gårdschips had listings in all major grocery chains in Sweden. Sales growth has on average remained at 100 % per month since its launch.

Gårdschips has become one of the biggest brands in the premium category for potato chips.